Tata Wiron Retailers Meet 2006 - Surat
Aao - Baandhe Rishton Ke Taar!
Tata Steel Wire Division in association with Ambica Sales Corporation, Kadodara organised a one day Tata Wiron Retailers Meet 2006 on the 2nd of July, 2006 at Taj Gateway Hotel, Surat. This Meet primarily focused on communicating the results of the Galvanised Wire controlled field trials that was conducted in the past one and a half years. The Field trials were conducted to study the comparative behaviour of installed barbed wire made from Tata Wiron and those made from local competitive wire material at specific test sites in Southern Gujarat.
Dr. Surya Kumar Singh (Head-Wire Technology Group) presented a brief showcasing of how GI wire is made in the hot-dip process at Wire Division. Observations of the Controlled Field Trials clearly stated the superiority in quality of Tata Wiron galvanized wires. This was explained to the Retailers and Contractors present on the occasion. Mr. Anshuman Ghosh (Manager-Retail Marketing) addressed the gathering on Tata Wiron Brand Objectives and Brand Identity. Special emphasis was laid upon communicating the identity aspects of Tata Wiron to the retailers and contractors present.
Outstanding Retailers were felicitated for their efforts at promoting Tata Wiron on the occasion. A Field Trip to the test sites was also conducted for the visitors which helped them gain more insight of the conducted field trials and observe the results themselves. This Meet doubly helped in reaffirming the faith and Brand Image of Tata Wiron!.
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