'WORKING
TOGETHER WINNING FOREVER' TATA WIRON DISTRIBUTORS MEET 2006
Tata Steel Wire Division recently held
their Distributors’ Meet 2006 on the 13th and 14th Feb. 2006
for its brand ‘Tata Wiron’. The theme for this year's meeting was 'Working
Together Winning Forever'.
The two day event was attended by Tata Wiron Distributors, Channel
Partners and the Retail  Business team of Tata Steel Wire Division with Mr.
Rajan Chhibba from Intrim Business Associates providing the knowledge inputs. Mr. Prashant
Ursekar, Chief of Marketing and Sales, Tata Steel Wire Division, inaugurated the event.
Speaking at the meet, Mr. Ursekar said, “Tata Steel Wire Division has
aspirations to grow to 1 million MT in the next 5 years. Retailing would be a major area
for focused growth as we have barely touched the opportunities that are available in this
market segment to create value for the customer, and the entire value chain. I would
therefore urge you to think big and be a part of this growth that we together
forese”. He further added, “We should use the two day deliberations to reflect
upon our achievements and failures and use the inputs from Intrim Consultants to make
necessary course corrections”.
Mr. Rajan Chhibba from Intrim through his training sessions illustrated
the implications of today's growing Steel Retail  Industry
and alignment of the distribution process with best business practices. New initiatives
were discussed that would pave the way for creating value through effective
Manufacturer-Distributor communication and knowledge sharing.
The Distributors were felicitated in the end after an open session
where the Distributors shared with the expert panel the issues they face while addressing
customers in their respective territories. |
Wire Division today stands at the
crossroad of its journey to reaffirm its position among the top echelons of industry both
local and global. The upbeat Indian economy and the general vibrancy in global markets
will I am sure encourage us to look ahead to our future with enhanced confidence. And as
we step into the next financial year and into exciting happenings envisaged in the coming
months, we need to gird ourselves up and strengthen the weak links in our process chain to
increase the throughput and thereby enhance our profitability. The principles of Theory of
Constraints has laid down the roadmap and it is now up to us to adopt best practices
across all Wire Division functions and locations. The successful implementation of this
simple program will revolutionize the way we operate in future. Come, therefore, lets make
TOC the mantra of our industry and excellence our way of life even as we face pressures on
us, on cost, on quality, on customer loyalty.