'Binding Relationships' with the launch of the Tata Wiron Parivaar Website!
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Team on Tata Wiron Parivaar website launch |
Relationship Programmes for Retail Channels go a long way towards building long term 'Brand Loyalty'. After gaining prominent success with Tata Pipes Parivaar and Tata Shaktee Parivaar initiatives, Tata Wiron too has joined this trend. The much awaited launch of the Tata Wiron Parivaar website for Tata Wiron Distributors was organized on the 10th of August 2007 at the Headquarters of Tata Steel Wire Division. The inaugural function was flagged off by Mr. Harish Pathak (EIC-Tata Steel Wire Division), Mr. Sunil Bhaskaran (Chief, Global Wires), Mr. Prashant Ursekar (Chief, Business Development, Global Wires) & Mr. Rajiv Mangal (Chief-Marketing & Sales) and attended by all members of the Marketing & Sales team.
Among the enthusiastic Tata Wiron Parivaar members present on the occasion were Mr. Samit Maheshwari (Maheshwari Steels), Mr. Rajubhai Gandhi (Ambica Sales Corporation) and Mr. Jagdish Mehta (Laxmi Steels Ltd.).
The URL for the site is: www.tatawironparivaar.com. Tata Wiron Parivaar website aims at bringing together Distributors of Tata Wiron spread across the country and incorporate an identity that reflects the vision, mission, emotions, ethics and values so imbibed in a member of the large Tata Steel family. The Tata Wiron Parivaar website shall be a source for Knowledge sharing in the form of the Knowledge Bank. The Knowledge Bank shall provide the latest in communications for Tata Wiron brand. It also provides a platform for knowledge and information sharing between Wiron Parivaar members. A Photo Gallery shall display photographs and notes from the participation in Fairs and Exhibitions. This shall even bring forth all initiated Branding Exercises by our Tata Wiron Parivaar members.
The Wiron Parivaar Events section is a handy reference for forthcoming Events Calendar complied from inputs on an annual basis. An Event Archive has been created to contain Reports on various events that have already been participated in. Our Channel News magazine "Rishtey" is just a click away on the Wiron Parivaar website. The complied list of Birthdays and Anniversaries of Wiron Parivaar members will aid in greeting each other on these special occasions.
To conclude, it's another earnest step taken towards binding the Tata Wiron Retail fraternity and bolstering Brand Loyalty for Tata Wiron!
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